Careers in Marketing, Marketing Career in India

Marketing often appeals to not only creative thinkers, but also numbers-minded statisticians. While many jobs in marketing are appealing keep in mind that you must be willing to work long hours and not mind working evenings and/or weekends. It was reported that in the year 2000 38% of advertising, public relations, and marketing managers worked an average of 50 hours per week. You must be able to work well under pressure and thrive off meeting deadlines and goals that are set. In some positions substantial travel is not uncommon.

Marketing is a vital necessity not only for business firms, but is also performed by governments, educational, religious, social service, and nonprofit organizations or institutions. Marketing provides a great number and variety of job opportunities available to you no matter which career track you decide to follow.

Do you have what it takes?

Can you communicate your thoughts, ideas, and information clearly and concisely both in writing and verbally?
Are you able to recognize problems and devise an appropriate plan of action to resolve that problem?
Can you organize and interpret complex data?
Are you good at generating new ideas? Can you then take and organize those ideas and communicate them verbally?

If you possess the qualities above then you could be a good candidate for entering and being successful in the career of marketing. There are different methods when it comes to marketing. This includes direct marketing, relationship marketing, advertising, public relations, and positioning.

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Diploma in Marketing and Business Management

Diploma in Marketing and Business Management provides the basic knowledge within marketing and management. The course qualifies for work directly, with the title Diploma in Marketing and Business Management.

MSc Program in Marketing

The program offers three different fields of specialization: Strategic Marketing and Marketing Management; Consumer Marketing and Marketing Communications; and Business to Business Marketing and Networks

Job Opportunities:

Sales Rep
This person is responsible for marketing a product or company directly to customers. The sales rep must have complete knowledge of the product or services he or she is presenting, and must communicate well with others, gaining their trust and respect

Direct Marketer
The direct marketer uses specialized methods to inform and persuade consumers. They may be responsible for mailings of catalogs or special offers, or may utilize new technology, such as e-commerce and Web sites. They must have a strong background in marketing and new technology, as well as excellent people skills

Customer Service Rep
This person is, quite literally, a company's first line of defense when things go wrong, providing customer support. The customer service rep solves problems, resolves concerns, and must always maintain a positive image of his or her company. They must have a tolerance for stress, and a knack for analytical and creative thinking.

Marketing & Management Colleges and Universities Index

India

Indian Institute of Management, Bangalore, Telephone : 91 080 26582450
Institute of Marketing and Management, 62F, Sujan Singh Park, New Delhi 110003
JBIMS, Mumbai, Telephone Nos : +91 - 022 - 22024133 / 22024118 / 22025153
School of Communication and Management Studies, Management House, South Kalamassery Kochi, Kerala 682033
Rajagiri School of Management , Cochin, Tel: 0484-2426554

United States

DeSales University in Pennsylvania
San Diego State University

Australia

The University of Queensland, Ph: +61 7 3365 1111,
Open Universities Australia Phone: 03 8628 2500

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